What Does Your Political Business Make?

Odd question, eh?
Political business?
What does it make??
The inspiration for my question comes from a post by Dawud Miracle: Does Your Business Make Meaning, which was in turn inspired by a YouTube video by the marketer Guy Kawasaki, The Art of the Start.
Here’s the heart of the matter from Dawud’s blog:

Why Elect More Women?

I received a news release today from Equal Voice, a multi-partisan non-profit organization that works to promote the election of more women in Canadian politics. This release congratulated Jean Charest, the new premier of Québec, for creating a cabinet that consists of 50% men and 50% women. It also included quotes from leaders of federal [...]